Bodhi Handbags
Bodhi (boh-dee)-noun, Buddhism: supreme knowledgement and enlightment.
“Bodhi handbags aren’t an accessory to an outfit, they’re not an afterthought. With our collection, women will truly get dressed around their bag which is a true work of art - not simply an extension of a designer label,” says Janus.
The Bodhi Spring/Summer 2009 collection is a testament to a woman’s empowerment and beautifies objects that once enslaved women. Freeing her from sewing and laundry chores with the Safety Pin clutch and Clothes Pin tote, to a woman’s constraints with the Belted Sack, Bodhi will continue to enlighten women season after season.
Bodhi’s unique take on handbags including hobos, clutches, satchels, evening bags, and totes in vivid colors including tequila gold, electric blue, electric yellow, fuchsia, tangerine,and camelia purple. With Bodhi’s immediate placement in some of the highest end retailers across the U.S. such as Fred Segal, Nordstrom, Takashimaya, and Neiman Marcus, Janus launched his campaign in Europe where his line quickly found a home in some of the trendiest retailers and boutiques. The collection begins at $300 and retails up to $12,000. Janus works with luxe skins including python, ostrich, and alligator. Also integrated into the collection are brightly colored panels of suede, coated linen, Italian lambskin, and patent leather. With such an unforced Eastern spirituality embedded into the Bodhi brand name, Janus allotted mantras to each different style. Each mantra is sewn into the inside of each style with sayings such as “Sometimes the heart sees what is invisible to the eye” and “Those who bend in the wind are strongest.”
As creative and design director, Joseph Janus is able to implement his 20 years of fashion experience. Joseph Janus’ rise in the fashion world started at an early age in Los Angeles reviving the JNCO Jean Company into a multi-million dollar corporation. Being recognized as a fashion leader, Janus gained notoriety through publications such as The New York Times, Los Angeles Times and Brand Week magazine, and was awarded with the coveted “marketer of the year” title in 1997 by Advertising Age magazine. Soon after, Janus was recruited by Designer Calvin Klein himself to direct the advertising and marketing department where Janus launched successful new Calvin Klein brand extensions in fragrance, fashion and accessories, as well as some of the most memorable ad campaigns while breathing new life into the Calvin Klein jeans and underwear business.
Using the same market savvy he honed in the fashion industry, Janus created Fearless Management to manage music artists, assemble groups and produce music. Most recently, Janus discovered and signed singer-songwriter and humanitarian Ben Jelen to Custard records, and together they developed “The Ben Jelen Foundation” charity to help create a greener earth.